Nannup Businesses: Your Trail Opportunity Starts at Your Front Door
Nannup has always been a place where people stop, stay and connect. Nestled on the Blackwood River and surrounded by tall forests and rolling hills, our town offers something different — quiet adventure, a strong sense of community and a genuine feeling of place.
As Nannup continues its journey as a trail‑focused destination, local businesses are central to how visitors experience the town.
If you run a café, accommodation, retail shop, service business or visitor experience, this is your invitation to be part of Nannup’s trail story.
Trail‑Friendly Facilities & Local Support
Foreshore Park is Nannup’s primary trailhead, linking many of the town’s walking, riding and equestrian trails and acting as a natural starting point and meeting place for trail users.
At Foreshore Park and within the surrounding area, visitors have access to:
- Trail signage and maps
- A washdown bay suitable for bikes, hiking boots and horses
- A public bike mechanic station for basic maintenance and adjustments
- Bike lockers for secure storage while in town, located on Brockman Street and Adams Street
These facilities make it easier for trail users to stop in town, move between trails and local businesses, and spend more time in Nannup.
Local businesses can build on this by offering simple, practical support such as basic bike repair items (e.g. tubes, patch kits or small tools), sharing local trail knowledge, or directing visitors to nearby facilities. There is also interest in identifying a local “bike legend” who may be willing to assist with minor repairs or advice during busy periods or events.
These small, thoughtful touches help reinforce Nannup as a welcoming, well‑connected and trail‑friendly town.
Why Trails Matter to Nannup (and Your Business)
Trail visitors are not pass‑through tourists. They are high‑value, low‑impact visitors who:
- Stay longer
- Spend more locally
- Travel year‑round
- Return often
- Share their experiences widely
Research shows trail users prioritise friendly towns with good food, welcoming service, clear information and businesses that “get” trail life. When a town works together to meet those needs, everyone benefits.
Nannup already has strong foundations, including:
- Being the Munda Biddi Trail Halfway Town
- A diverse network of trails spanning mountain biking, gravel riding, walking, hiking, trail running and equestrian use
- A reputation as a sought‑after cycling and outdoor destination
- Ongoing investment in trail infrastructure, visitor amenities and town‑based trail access
The next step is ensuring local businesses are visible, welcoming and connected to the people already looking for places like Nannup.
Get Trail Ready
Nannup’s trails are bringing more visitors to town, creating a real opportunity for local businesses to be part of how visitors Experience Nannup.
The Shire of Nannup is working in partnership with Trails WA to strengthen connections between trails and the local business community. As part of this work, up to six local businesses are invited to join the Trails WA Trail Friendly Business Partnership Program.
Businesses can also support trail users by directing them to the Experience Nannup App, which brings together trail information, key facilities, events and local business listings in one easy‑to‑use platform. Visitors looking to give back can also support ongoing trail maintenance by purchasing Experience Nannup trail merchandise, with all sales contributing directly to maintaining local trails.
Together, these actions provide a practical, low‑cost way for businesses to prepare for trail‑based visitation, support the trails that bring people to town, and contribute to Nannup’s ongoing trail journey.
What Is a Trail Friendly Business?
A Trail Friendly Business is one that understands and welcomes trail users — including mountain bikers, gravel riders, walkers and hikers — and helps make their visit easier and more enjoyable.
Being trail friendly doesn’t mean changing your business model or making large investments.
It’s about thinking like a trail user and offering small, thoughtful touches that make a real difference.
Simple trail‑friendly actions might include:
- Early coffee or flexible food options
- Water refills and local trail knowledge
- Secure places for bikes or bags
- Flexible check‑in, storage or late departures
- A welcoming approach to muddy shoes and tired legs
These are the details visitors remember — and talk about when recommending a town to others.
The Trail Friendly Business (TFB) Program, delivered by Trails WA, helps local businesses connect directly with trail users before, during and after their visit by offering practical, trail‑smart support alongside genuine local knowledge and hospitality.
Importantly, trail friendliness isn’t about expensive upgrades — it’s about creating a welcoming experience that helps visitors feel at home in Nannup.
Why Trails WA Matters
Trails WA is Western Australia’s trusted authority on trails tourism. Its digital platforms reach hundreds of thousands of trail users each year, including:
- Active hikers and riders planning trips in advance
- Families and holidaymakers seeking outdoor experiences
- Interstate and international visitors looking for nature‑based destinations
By becoming a Trail Friendly Business, your business may be:
- Listed on trailswa.com.au, linked to nearby trails
- Eligible for inclusion in trail‑based promotions, newsletters and campaigns
- Positioned in front of visitors actively searching for trail‑supporting businesses
- Aligned with Nannup’s growing profile as a trail destination
This kind of promotion is effective because it reaches visitors at the decision‑making stage — when they are choosing where to eat, stay, shop and return.
Why This Matters for Nannup’s Future
Nannup’s trail journey is about long‑term resilience and community benefit, including:
- Diversifying the local economy
- Supporting local jobs and business sustainability
- Encouraging visitation outside peak seasons
- Strengthening wellbeing and connection to place
The Shire continues to invest in trails, signage, access, marketing and events — but trail success only works when businesses are part of the experience.
Trail users don’t just remember the trail. They remember:
- The café that opened early
- The shop that helped fix a problem
- The accommodation that made it easy
- The town that felt welcoming
That’s how Nannup builds its reputation — not just as a place to ride or walk, but a place people want to return to.
What’s in It for Your Business?
Trail Friendly Businesses can benefit from:
- Increased visibility to a growing trail‑tourism market
- Alignment with the Shire’s destination branding - talk to us about accessing the Merchandise Agreement and use of Trail Brand Assets.
- Download the Your Trail Awaits marketing blueprint to guide your business marketing with Experience Nannup.
- Access to Trails WA workshops, trail‑visitor insights and eligibility for trail‑based promotional opportunities
- Being part of a recognised, state‑wide trail network
- Supporting a future‑focused local economy
There are free and low‑cost entry options, making it easy for businesses to get involved at a level that suits them.
Your Invitation: Get Involved
Whether you’re already catering to trail users or just starting to explore the opportunity, now is the time to get involved.
👉 Local businesses are encouraged to register as a Trail Friendly Business through Trails WA
👉 Shire staff are available to help you understand the program and identify simple, trail‑friendly actions suited to your business
Together, we can ensure that when people arrive in Nannup to walk, ride or explore, they don’t just pass through — they stay, spend and come back